Targeted Traffíc Marketing

Targeted Traffíc Marketing

Targeted traffíc marketing is an additional marketing online tool with two main applications. The first involves the purchase of a demographic defined list which will contain individuals that match a specified demographic to whom you have permission to send information freely either through an e-mail campaign or a sales call. The second form of targeted traffíc entails the purchase a specified number of unique visitors to your site who match a demographic. This is a mass marketing or shotgun approach. Using either approach requires a skilled implementation of marketing content or your conversion ratio will be low, meaning you'll be wasting money.

E-Mail Marketíng

The most criticized but still effective form of online marketing is e-mail marketíng. Too many marketers utilized this method improperly by imposing upon individuals who had no interest in their products or services. The answer to marketing effectively using e-mails lies in ensuring you have permission before sending to those individuals.

Media Marketing

A more effective method would be to utilize media marketing in which you write articles, white papers and other content relevant to your industry to be published. Sharing valuable insights and information rather than out-and-out selling helps to validate your company's expertise as you also acquire free brand exposure.

Relevant Content & Copywriting

Finally, marketing effectively online requires the right kind of preparation for your website. Many sites fail in that they generate traffic but they lack the kind of relevant content that retains the visitor, educates the prospect, and/or encourages the prospect to take action. Developing content that relays a clear message to your visitors is critical. Copywriting professional Sallie Boyles states, "Lead with your punch line. Be clear. Be concise. Rather than covering each page top-to-bottom with solid content, use windows and links to provide detailed explanations as needed. When people gather research online for an immediate or future purchase, they want ease and efficiency - or they'll leave the site and go elsewhere."

In developing your next marketing online plan, follow these key steps to success: First, define and research your market. Second, prepare your site for action. Third, position yourself in the marketplace utilizing several marketing methods. Fourth, be prepared to follow up and close the deal. A world of e-commerce awaits!